AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in El Salvador in Q1 2022
In Q1 2022, TikTok, Instagram, Facebook Lite, Facebook, and TikTok Lite - Save Data were the top social apps on Android in El Salvador, showing varied trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 social apps on the Android platform in El Salvador were TikTok, Instagram, Facebook Lite, Facebook, and TikTok Lite - Save Data. Here’s a closer look at their performance based on data from Sensor Tower.
TikTok saw a notable increase in weekly downloads, peaking at approximately 87K in the last week of March. The app's weekly revenue also showed a steady rise, reaching around $2K in mid-January and maintaining similar levels throughout the quarter. Weekly active users remained fairly stable, starting at 620K and ending at about 632K.
Instagram experienced a consistent download rate, with the highest weekly downloads of about 29K in the final week of March. Revenue for Instagram was minimal, fluctuating between $0 and $20. Active users for Instagram showed some variability, starting at 1.62M and ending the quarter at approximately 1.56M.
Facebook Lite had a steady increase in weekly downloads, reaching a peak of nearly 34K in the last week of March. The app’s weekly active users also saw a gradual rise, beginning at 496K and ending the quarter at around 528K.
Facebook downloads were also on an upward trend, with a peak of about 29K in the third week of March. The revenue for Facebook varied, peaking at around $666 in the last week of December and then fluctuating between $400 and $600. Active users increased from 1.56M to 1.66M by the end of March.
TikTok Lite - Save Data showed a stable download rate, peaking at roughly 17K in mid-March. The active users for TikTok Lite - Save Data increased moderately from 208K to 217K by the end of the quarter.
For more insights into app performance and trends, visit Sensor Tower.